MILESTONE ARCHIVES
Only 2% of comic book superheroes are black.
To bring more diversity to the comic book scene, Ally partnered with Milestone Media and DC Comics to build a unique, metaverse-like space on Snapchat.
Filled with 4 levels of content, each dedicated to a specific superhero, the experience engaged new and returning fans with interactive comics, minigames, easter eggs and a custom selfie lens.
Agency: R/GA NY
Role: Creative Director
