American Express

Don’t Do Business Without It

American Express supports small businesses every step of the way—turning ideas into the next big thing, ensuring dead ends aren’t the end of the road, scaling up when business is booming, and gearing up after getting greenlit. It's all about helping small business owners grow beyond their wildest dreams.

AGENCY: R/GA NY
ROLE: CREATIVE DIRECTOR

FCS Awards / B2B, Silver / 2022
IAC Awards / Best Financial Services Online Campaign / 2022

SOCIAL & DIGITAL
We also designed a web site, snap filter and an actual product for the fictional business we created for the campaign.

We also create a limited products (pencils) to be used to engage influencers. We worked with them to capture everything from unboxings to make up tutorials as extended campaign content that ties and points back to Amex.

DIGITAL OOH