Years ago, Burning man in the middle of the desert was a place of connection, self-reliance, and a quest for the unknown. Then it got too “cool.” Now, it’s a place where rich tech guys complain if the WI-FI signal is weak.

The Brooklyn Film Festival campaign would like to remind you to come before it reaches this inevitable fate before it gets much too “cool.” Before the woo guy shows up and ruins it all.

Agency: TBWA/Chiat/Day NY
Role: Creative