Samsung Galaxy S22

#QueenOnDemand

We launched the Samsung Galaxy S22 Ultra powered by Verizon 5G Ultra Wideband with an ever first “choose your adventure” a shoppable experience on TikTok platform. Queen on Demand, a TikTok LIVE experience where the audience can choose Bob The Drag Queen’s epic night adventure in LA in real time and pre-order new Samsung Galaxy S22.

To demonstrate S22 Ultra’s all-new night mode camera and Verizon 5G Ultra Wideband capabilities; we created two episodes LIVE and on the go on TikTok and invited guests and influencers to hype up the night.

We also created social media stickers to double the fun and engagement.

Agency: R/GA NY
Role: Creative Director