#WHATITTAKES
Canada’s #1 sport retail brand SportChek launched a creative platform "WHAT IT TAKES" with an anthem film celebrating Canadian athletes.
We celebrated the ugly, painful, real side of sports to capture the brand’s soul.
The campaign championed athletes' struggles and the pain they have in the process of making it to the top.
The 2016 NBA All-Star Weekend in Toronto affirmed Canada's position as a global baller superpower once and for all.
We produced a 360 campaign including an anthem film with professional basketball players from Toronto and street basketball players by shooting in 15 different local courts.
3% incremental in-store sales increase (a $4.4M lift)
73% increase in brand perception
72% attribution of the campaign leading to a store visit
#WhatItTakes was 2nd best-performing hashtag in online during campaign.
AGENCY: TBWA Chiat Day
Role: Sr. Art Director
#WHATITTAKES ANTHEM PITCH FILM
